TikTok tests ‘sleep reminder’ feature that tells you when it’s bedtime • TechCrunch

TikTok tests ‘sleep reminder’ feature that tells you when it’s bedtime • TechCrunch

TikTok tests ‘sleep reminder’ feature that tells you when it’s bedtime • TechCrunch

TikTok users regularly complain about lost hours on the platform, especially at night. To address these concerns, the company is testing new sleep reminders that include the option to set alerts when it’s bedtime and mute notifications during the recommended seven hours of sleep. TikTok confirmed to TechCrunch on Friday that the new sleep reminders are being tested with select users around the world.

Screenshots shared by product analytics firm Watchful.ai show the new feature appearing in the app’s “screen time” settings. Users participating in the test will see a new “sleep reminder” option. The app says sleep reminders will help you “know if you’ve reached your sleep time on TikTok to help you go to bed when you want.” Once you select a sleep time, you will be reminded to close the app when the clock reaches that time. TikTok will also silence push notifications for seven hours after your bedtime to help you avoid distractions.

TikTok sleep reminders

Image credits: vigilant.ai

A spokesperson for the company said that TikTok is constantly working on new ways to support user wellbeing and that this new tool builds on its current digital wellbeing features. The app first launched its screen time management tools in February 2020, and has since rolled out additional features aimed at giving users more control over how they use the app.

Last June, the company launched an in-app tool that helps users control how much time they spend on TikTok in a single sitting, allowing them to schedule regular screen breaks. By default, it suggests break reminders of 10, 20, or 30 minutes, although users can set reminders to a custom time if they want to engage in longer or shorter sessions before the notification appears. The app also has limited nightly notifications for teen accounts. Users aged 13-15 do not receive push notifications from 21:00 and users aged 16-17 have push notifications disabled from 22:00.

Thanks to TikTok’s unparalleled ability to distract and engage users with its advanced recommendation technology, its addictive nature has been the subject of numerous psychological studies. As a result, it is not surprising that TikTok is testing additional tools designed to give users better control over their TikTok experience. As with any other test feature, it is unknown when or if TikTok plans to officially roll out the sleep reminder feature on a wider scale.

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