YouTube adjusts swearing policy after objections from creators

YouTube adjusts swearing policy after objections from creators

YouTube adjusts swearing policy after objections from creators

After some backlash from creators, YouTube ‘adjusts’ its swearing policy whereby videos are demonized if YouTubers swear in the first 15 seconds, The Verge reports(Opens in a new window).

Announced in November(Opens in a new window), the updated swearing policy has caused major consternation among content creators as all videos on a YouTuber’s channel, not just recently uploaded ones, can be demonized if swearing occurs within the first 15 seconds. Ads are even more likely to be pulled if the video contains profanity in the first seven seconds, and the video is virtually guaranteed to be ineligible for adverts if profanity dominates the entire clip.

Speaking to The Verge, YouTube spokesman Michael Aciman said: “We’ve heard from a lot of creators about this update in recent weeks. This feedback is important to us and we are in the process of making some changes to this policy to address their concerns.”

He added that YouTube will “be in touch with our community of creators soon as soon as we have more to share.”

YouTube did not immediately respond to PCMag’s request to clarify how the current policy would change. We will update this article if they do.

As reported by The Verge, words are mostly treated equally under this policy. This means moderate profanity like “asshole” is supposedly rated the same as “motherfucker”. However, “damn” and “hell” are fine.

The resulting swearing crackdown contrasts with the earlier mitigation(Opens in a new window) in its approach to profanity In April 2021, when the platform stated that it would not pull ads from videos that had “moderate profanity (e.g., shit and female dog) in the first 30 seconds.” This policy appears to no longer apply, and videos with moderate use of profanity may be demonized.

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The creators have criticized YouTube for potentially leaving them without a steady source of income as most of their videos could be demonetized. They have also addressed the apparent lack of communication from the video streaming site over the introduction of the rules, with some, such as Cr1TiKaL, saying(Opens in a new window) that YouTube treated the policy change as a “government secret”, adding that his YouTube contact didn’t even know the change had been made until he checked it out.

YouTuber ProZD criticized the move in a popular video(Opens in a new window) where, respecting the rules, he described the policy as “the dumbest shit I’ve ever heard”, 18 seconds later. In the second movie(Opens in a new window) while criticizing YouTube, he revealed that his previous video was demonized two days after it was uploaded.

He captioned the second clip with the concise “fuck Youtube”. It’s unclear if this video was demonized as well, but it was spoken well after a minute.

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